Fan-first events for audience-obsessed brands

It’s about damn time to party with superstar Lizzo as she brought the house down with special guests Cardi B, SZA, and Missy Elliott. HBO Max viewers got an exclusive front-row seat for this live concert spectacular. Joined by her band, The Lizzbians, with The Little Bigs and The Big Grrrls, Lizzo: Live in Concert delivered a night full of positivity, laughs, and love — reminding us all what it means to be 100% that bitch.

Equal parts music festival and giant playground, this two-day family festival drew 10,000 people each day to enjoy music performances by chart-toppers Pitbull, Bebe Rexha, T-Pain and JoJo Siwa. In addition to live music, SlimeFest showcased one-of-a-kind experiences and Nickelodeon celeb appearances.

In its third year, OpenAI brought together 1500+ experts from around the world to preview new tools and exchange ideas. The latest models were debuted, which made it easier than ever for developers to integrate cutting-edge AI into their projects. The event included a primary keynote space, 15 breakout sessions, demo areas, outdoor lounge, podcast room, Sora cinema theatre, custom arcade games and networking spaces.

The Wyndham Global Conference is a 4-day event that brings together 5,500 industry professionals from around the world to strengthen their skills, knowledge, and create a space to explore business growth tools and build relationships. Taking over the Anaheim Convention Center attendees had access to keynote presentations, three brand connection stages, expansive trade show, 10 education & breakout rooms, parties, offsite, and a full food and beverage program.

Youtube Originals offered a twist on the state of sustainability with Dear Earth. This global special event featured President Obama, Billie Eilish, Blackpink, Marsai Martin, Spongebob Squarepants, Sundar Pichai, The Muppets, Lil Dicky, and more. In 100 Awesome Minutes, audiences are inspired to celebrate the planet and take action.

The Countdown to the BET Awards kicks off culture’s biggest night and celebrates the brightest stars across music, television, film, sports, and social impact, hosted by Terrence J and special guests. The BET Awards is one of the most-watched award shows on cable television, the #1 program in cable TV history among African-Americans, and BET’s #1 telecast every year.

Super Bowl City transformed the iconic Ferry Building and Embarcadero into the epicenter of fan energy for Super Bowl 50. Football fans from around the world joined the week-long festivities, while CBS Sports broadcast five programs live on site, featuring 12 lead-up shows to the big game. We set the stage for a rotating cast of NFL players and CBS analysts, giving fans front-row access to the action. Beyond the broadcasts, attendees could catch a pass down a replica Lombard Street, zipline across the Golden Gate Bridge, or show off their moves on the demo field.

ComplexCon is “Where The Next Begins.” This expertly-curated festival of the brands, people, and trends that create what’s new and next in pop culture. Packaged as 16 episodes, Complex Con(versations) brings together thought leaders in brand, fashion, sports, music, film & tv for honest and intimate panels that inspire Millennials and GenZ globally.